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Smart affiliates have learned that they must compete with other affiliates to get the commission. One of the most popular methods used to convert a visitor is to offer a bonus as incentive for using the affiliate's merchant link to make the purchase. But how effective is the method, and how difficult is it to implement?

Well, it definitely takes some effort on your part if you want to include bonuses in your affiliate promotions. But it generally proves effective. The aim, after all, is to halt the prospect in their tracks and cease their current search for more information about the product, or a higher-value bonus offer. If your bonus is sufficiently good, then you will succeed at this.

But there will always be a tradeoff - the more compelling the bonus you offer, the greater the cost to you to create it in the first place, even if it is just a digital offering. After all, someone has to do the research to create it (maybe you).

Jeff Czyzewski has addressed the problems faced by affiliates who need to create bonuses for their promotions. His product is known as ClickBank Bonus Domination. In addition to supplying a model for bonus creation, his package includes software that can send bonuses to customers automatically. It can also be used to automatically add the customer to your auto responder service.

Certainly Jeff would not have gone to the trouble of creating a product like this if he did not believe that affiliates would find it highly useful. In all likelihood, I think they will. This is based on my own dealings with bonuses and affiliate web sites.

In fact, on each of my web sites which are dedicated to the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review page, I use bonuses to sweeten the deal.

I do this for a very good reason. With affiliate marketing products in particular, it is very difficult to convince a prospect to buy through your affiliate link. After all, the prospect in all probability is an affiliate themselves, and their natural inclination would be to save themselves some money and purchase the product through their own affiliate link.

So the incorporation of bonuses is almost a requirement in this case. This is why, when a product launch takes place and the product targets affiliates, you'll see an abundance of promotions with offers of what appear to be massive bonuses. However, it is often the case that these bonuses have been exaggerated more than the actual product that is being promoted, and the value of the bonus items is usually far less than advertised.

Well, experienced affiliates will see right through this. So if you ARE to offer bonuses as an incentive, you must ensure that it really is a compelling one.

One method for doing this effectively is to generate a special report that supplements the product that you are promoting. For example, if the product is an AdWords course, you might draw from your own experience as a PPC marketer to create a special report about how to write ads which tend to draw the eye, and therefore have super high conversions.

You might name your report "Ten Efficient Ad Strategies To Skyrocket Your Conversion Rate". If you also demonstrate proof that your methods work, you have just provided the prospect with a compelling reason to buy through your link. Especially if the special report is exclusive, and can only be obtained from you.

If you want to learn more about how you can create your own bonus offerings, visit my own ClickBank Bonus Domination bonus site, where you will be given the opportunity to find out how I am utilizing this very strategy to promote Jeff Czyzewski's product.

It is also worth pointing out that when the bonus strategy is used in the promotion of non affiliate marketing related products, which draw potential customers who have no knowledge of affiliate links, the conversion rates can be increased a great deal.

Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.

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